How many opportunities do you miss (or not) from the mundane to the memorable?
Opportunity to do something fresh and unique!
Ability to pull customers to your service!
Opportunities for customers to tell their friends about you!
Here's how it works:
They make the mundane memorable,
We analyze samples of the customer.
The eighth is stressed,
That creates an affordable, unique, unforgettable moment.
This marks yourService,
It generates word of mouth.
To achieve greater transparency,
They increase loyalty.
Make the mundane memorable.
All. Single. Day.
Here's my list of the 36 intelligence agencies MASTER phone customers that make all their friends about you. Have fun!
1 Phone greeting. + 1000 call one of the 24-hour fitness shops around the world, and answer the phone: "It 'a great day to get in shape" What are the first words from your mouth whenHe answers the phone? Something boring like "Thanks for your call"? Come on. You can do better! Have some fun '. Say something that reinforces your brand and make people smile.
2 Farewell phone. Take a whiff of Disney, whose employees (er, performer) include all calls with "Good magical day!" Or learn a lesson from the cashier QuikTrip always say: "Hurry back!" What are the last words from your mouth when you hang up the phone? "Have a niceDay? "
3 Telephone number. Find out what a word or phrase of your phone number spells. Instead of numbers, letters on business cards marketing materials, and in conversations. Imagine telling a potential customer: "Sure, just give us a call at 548-LOVE!" Memorable, indeed. Http: / / www.phonespell.org/ to find out what your magic number!
Input 4. At the shop from my office Mac, the Apple family notification chimes sound every time you walk in the frontDoor. Yetta at the Bar in Leysin, Switzerland (best burgers in Europe) the door handle looks like a paw yett! How could the ticket memorable and reinforce your brand?
5 Computer kiosk. The laptop check-in at Jet Blue revolving post greetings like "Howdy!" "What's wrong?" and "Welcome!" Continental kiosks showing a funny picture of a passenger carrying too much baggage when asked for luggage. Your kiosk computers cool?
6 ticket.When i went to Transformers, I received a free book of comics with my ticket. I told everyone I knew. What would your customers with their butts?
7 Wait in line. If the line is out the door, what happens if a manager came and asked every customer? It was an extensive list of customer needs and provide water bottles to play with children eager. Surely the time would go faster! How do you feel your impatient customersreceived?
8 Waiting for some '. If you go as your customers, seems to be delayed for more than 20 minutes to hold a contest. Reward the winner with a gift. Materials should be kept competitive in a box, ready for an emergency situation. It would be funny, cool, and greatly reduce the pain of waiting. TED Airlines did when we were in a model of participation. We had to guess the weight of the plane and passengers including luggage. The winner got a free upgrade to first classfor a future trip!
Waiting room 9. What happens if in the waiting room, you're playing a tv offer non-stop videos and a popcorn machine for snacks, while the people had to wait? You could also schedule on the wall: ".. On Monday, Wednesday and Friday Comedy Tuesday, Thursday and Saturday Drama" You could also name as you would your own business TV channel!
10 ads. Southwest Airlines was the first company to actually have fun with their standard anncouncements PA.Instead of saying, "In the case of a water landing," they say: "If our flight becomes a cruise ship ..." People love him! And really listen, too. What's more, the software written in journals for this memorable moment! How much fun you have with your ads?
11 Welcome! Every time you walk through a Gates BBQ in Kansas City, the woman behind the counter, actually: "hello can I help you?" And 'hysterical. And people come from all over the world, only toexperience. How memorable are your first words, when customers come in?
12 Welcome Desk. 99% of the hotels around the world to greet customers with "Next in line!" "Checking in?" or "last name please ..." What if you tried, "You finally made it!" "I waited for you?" or "Welcome to Paradise!" The people have spoken. And talk about a good first impression, huh?
13 E-mail. When people ask me my e-mail, I say, "Sure, it scott@hellomynameisscott.com". 90%Time is a laugh, a comment or question. Is your e-mail cool?
Subject line 14. Surprisingly, some people do not even have to write what is in their object. Big mistake. This is the ideal place to have fun and recipients. Consider asking a question like: "You want to laugh your ass?"
Hold Music 15. My friend Jeffrey has a loop recording several of his speeches that his "hold music". Not smooth jazz or muzak. It catches the ear, reinforces itsAnd brand value. What could you say to your customers' time-keeping?
The next time 16. Let's say you're a blacksmith. What if every time a customer has called to get locked out of his car, was offered (with their logo on it) a mute button free to make a new copy so it does not happen again? How do you save your customer the next time Trouble?
Answering machine 17. I met a pastor who has changed his answering machine every morning. Every day, she told a different Bible verse. ECommunity members said that all along, but only to hear it! Have people look at the phone to the answering machine just to see what he says?
18 Website of the counter. Seriously, no one cares is the number of millions of people have visited your site. Instead, use your significant numbers in your counter. Think McDonalds: Hamburger served 241 billion.
Uniform 19. I once saw a waiter in a bar, the shirt had the signatures of each of its customers about them! He has also written directly to the shirt at the end ofthe meal! How cool is that? Your employees are uniform to encourage clients to participate and memorability?
Forms 20. What happens when customers have signed their names on a graphic instead of a box? Line for example, if you sold the tires, your "sign here" could be a road or track!
Banner 21. If you only have a few customers a day, what if you hung a banner again, welcome sign or dry erase board for each person? Talk about a first impression! Or if employees have contributedTo read the name tag: "Welcome, Dave!"
22 Now you're here. I stayed in a hotel in Hawaii. As I approached the desk, a woman presented with a beautiful native Hawaiian dress and a flower in your hair for me a glass of freshly squeezed pineapple juice! If your customers to walk in the door, greet, as a gift could be in line with your brand?
23 Wait, before you go! A few years ago I ate lunch at the BBQ in Chicago. Through the door that had a tub of cold bottlesWater ice (with their logo on their labels) together with an oatmeal cookie for my home-made go back through the city. Incredible! If your customers out the door, what "until next time" may submit to you that are in line with your brand?
24 Signature bonuses. Once signed the contract, which could offer a gift of congratulations that is in harmony with your service? My agent gave me a voucher for $ 100 Pottery Barn after I closed on my condo. I told everyone!Other examples: a car salesman was able to offer good car wash, clothing stores could offer nothing could free brush shelters offer free milk bones and sellers of shoes can offer lotion. The possibilities are endless!
Received 25. Restarurant to my favorite, Canyon Cafe is received with each freshly prepared tamales with white chocolate. They are incredible! And there is actually an employee whose sole job is the responsibility of making the customer throughout the day. It is the receiptdelicious?
26 PR image. If the media or a customer or a PR headshot photos, glamor-shot is the same jacket and tie-closed company-right-on-your-chin-post from 1994 that looks just like everyone else? Come on. Want to cool slightly. Have some fun '. I used mine, it's raining image plates, along with my younger image tag super-hero name. You get people not only talk, but they are on the one hand, to make a brochure or a conference.
Menu 27. SydneyStreet Café, the # 1 Zagat-rated best restaurant in St. Louis, no menus. There are blackboards. Every message board is a list of menu items, and every night, take the server 10 minutes to explain all the elements. Ten minutes! Talk about an experience! How cool is your order?
28 To-Go package. Tiffany jewelry does not sell, they sell very, very expensive blue box. What if your to-go package was the visibility?
Signs 29. When JimmyTo read Johns, writing on the wall: "Your mother wants you to eat at Jimmy Johns!" "The smells are free!" and "Sub so fast I'll show you!" Also, printing on T-shits, mugs and boxer shorts. It's your sign that is fun?
Accessories 30. At the bar of my office, the mountains are printed on them funny lines like: "My best friend is a napkin" and "Your beer is cold!" How could you improve the brand of accessories?
Starter 31. While most restaurants serve dinner rolls, TheChocolate Bar serves freshly baked biscuits. Marisol, pumpkin seeds. Kind of a nice change, huh?
How to order 32. Dayton Pizza King, each table has a red phone. If you want to order, the chef and tell him what you want. It 'the most beautiful thing I've ever seen. How might your order so unique?
33 Transaction complete. When you have finished telling the drive-through worker, what you want, say, usually something like: "Thank you forHardees choice. "And if he said:" You have chosen well! "Or" The best burgers in fast-food reality! "It 'the perfect way to inject personality and remarkability in a boring encounter. As you close the transaction?
34 Can I help you? For Planet Honda in Union, New Jersey. Every customer who says, "I'm just looking", it gets a little 'smiling yellow sticker that says "Just Looking!" The salespeople are trained to stay away. And in general, customers who are ready to buyto rip the stickers and to approach a seller. Have your permission to approach the customers come first?
35 Spices. Schlafly Tap Room at The St. Louis, you can order homemade caraway ketchup. And 'better tasting ketchup all over the world. And 'why I go back there. Which side, or you could spice so unique?
36 plates. Rock n Roll Hall of Cleveland 'of Fame is, each contains the name of the artist's favorite employee or tagsband. Very suitable for creating conversations and discover the CPI between employees and guests. I'm your ONLY share your name badge?
37 Here it is! At Ft Lauderdale Airport Baggage island music plays every time you start to abandon their pockets! It 'amazing to see the change of body language and facial expressions of customers, especially when combined with a long travel day. How could you convince your customers!
38 price tag. Once I went to a thrift store in Portlandtheir price tags have a history background imaginary clothes. It was hysterical! And many people often left the price tags on just to tell their friends. Your price tags or cold?
This is consistency.
This is remarkability.
It is a service available.
But above all it is FUN. And this is not enough staff line up against something.
So today the mundane memorable.
And not only do you get your customersTALKING, WALKING you get your customers.
Back in your business over and over again, that is.
I would ask YA THIS ...
How's the memrorable mundane?
Let me ...
"38 ways to make customers GASP," named for the list, send an e-mail to me, and I will send the list for free!
